Montage Commercial Interiors
From traditional sales to digital-first growth.
The problem
Montage Commercial Interiors is a well-established name in interior design and fit-outs, known for transforming commercial spaces into functional, visually compelling environments. But their digital presence did not reflect the quality of their work.
The business had relied on traditional sales channels and word of mouth. Their website was outdated, their SEO was non-existent, their brand identity had inconsistencies across touchpoints, and they had no structured content or social media program. In an increasingly competitive market, they were invisible online.
The challenge
Montage needed a complete digital transformation, not just a new website. They needed to introduce a 360-degree omni-channel marketing strategy covering digital, SEO, and content that would modernise their approach and strengthen their competitive position for the long term.
The challenge was doing this in a structured way that the business could sustain, not a one-off burst of activity that would fade after launch.
What we did
Year-long marketing blueprint
We crafted a staged marketing plan designed to be executed in phases, giving the business a clear roadmap from month one through to month twelve and beyond.
Google Analytics implementation
We set up proper analytics for the first time, giving the business data-driven visibility into website performance, traffic sources, and user behaviour.
On-page SEO overhaul
We conducted a comprehensive review and rebuild of on-page SEO across the entire website: title tags, meta descriptions, heading structure, internal linking, image optimisation, and keyword targeting.
Brand identity alignment
We reviewed their brand identity, creative assets, and content for consistency. Inconsistencies were resolved to present a unified, professional image across all channels.
Monthly EDM program
We introduced a monthly EDM program to maintain consistent engagement with their existing database, refined iteratively based on open rates and engagement data.
Social media content program
We established weekly content across Instagram, Facebook, and LinkedIn with a consistent posting cadence designed to build authority and drive engagement.
Campaign landing pages
We created strategically targeted landing pages for specific campaigns and service areas, enhancing SEO and improving the audience journey from search to conversion.
Monthly blog content
We introduced a regular blog publishing schedule to build topical authority, support SEO, and provide valuable content for social and email distribution.
The result
Montage doubled their website traffic and secured page 1 rankings for key search queries in their industry. The monthly EDM program evolved through iterative data-driven improvements. Their social media channels went from dormant to active with a thriving engagement cadence. Monthly blog posts established Montage as a thought leader in the commercial interiors space.
Most importantly, the digital program we built was sustainable. It continued to run and deliver results beyond the initial engagement because it was designed to be maintained by the business, not dependent on constant agency involvement.
This project drew on our website design, SEO, email marketing, and social media services as a single integrated engagement.
"Our website used to be an embarrassment. Now it's the first thing I show potential clients. Leads have genuinely improved."Mark T., Director, Montage Commercial Interiors
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